An Explainer Video is a produced content for a brand’s personality by telling certain stories. These videos make it easier for audiences or target market to understand the message easier. According to statistics, an engaging explainer video can increase conversion rates by up to 80%. Most of the brands and companies attested that explainer videos helped them to increase sales. They recorded higher conversions in a figure of whooping $48,000,000.
Right now, as we dive deeper into the topic, we want you to take your pen and paper to take note of how do explainer videos can actually boost up your business or your brand.
Here are 5 ways on how it can help your brand to thrive and succeed:
An Explainer Video shows off your brand identity and story
A brand’s identity is sometimes best shown with graphics, but it becomes elevated by using an explainer video. Using a video to show your branding can make it easier for your audiences to get familiar with your branding and your message. It can also make your product descriptions easier to be understood and gives you the edge over the competition with other brands.
An engaging and compelling explainer video gives you the best position to condition to strengthen your audience’s mind. This gives them a good picture when it comes to your business stability. It could also be a good way to have a friendly and easy-going personality and image for the brand.
They build audience trust
Gaining an audience’s trust is one of the most difficult lanes that a business takes. As the name suggests “explainer videos” aim is to explain a certain topic or matter that your brand wants and needs to convey. In lesser time, your audiences can easily get what you are trying to tell them by using a video output instead of written texts. When they can easily understand your message through videos, they can also trust you on a higher level!
With explainer videos, you can gain your audience’s trust by presenting high-value information that they can remember and use for decision-making. And for sure, when an audience trusts your brand but also they’ll be more likely to purchase with confidence.
Explainer Videos can increase audience retention
With the modernization of technology, the presence of Youtube, Tiktok, and other video streaming platforms changed the audience’s attention spans. Using a compelling video could make a good coherence to the new wave of the audience’s attention. Psychology states that human brains can process images 60,000 times faster than text. Therefore, the brain is more visual than textual.
Explainer videos target the mind engagement of your audiences, thus making them more engaged with your message.
An Explainer Video is more shareable and more relatable
Compelling explainer videos have the ability to become a point of engagement from your brand. With the increasing usage and development of digital platforms, videos are now being used as a form of entertainment and information. From social media posts up to landing pages, videos are the easiest kind of content to be used. The more relatable the videos are, the more it gets shared.
With this natural ability of videos to become viral, you don’t have to use a lot of resources to have the content everywhere. People will be sharing the video naturally. This process will help you reach a broader and increase your customer base.
They boost your brand’s online visibility
Team working on a startup business process
Digital companies of the modern age are using SEO as their main tool of marketing. Explainer videos help you stay on the first pages of Google search result easily because videos increase the time users spend on your website, increasing your appeal to the Google algorithm. According to a survey, at least 78% of businesses drove more traffic to their website after including a marketing video. This way, your audience can find you much easier and make an informed purchase decision faster.
Looking into all of these good things that explainer videos can do for your brand, it is highly recommended to have one for your brand. If you need expert services, you may want to contact us so we can discuss how we can make a compelling explainer videofor you!
How: How will your product or service fix it?
Why: Why should the audience choose you?
Explainer Videos can show up higher on your customer’s queries on search engines!
Explainer videos are more viral and relatable
For sure you want to create emotional connections with your audiences. Connecting with them does not only create purchases but also long-term relationships. This means that you can create loyalty for the brand. If these videos are relatable, then you are creating a link between you and your target audience.
When a connection is established, then it is easier to get in touch with them in the future. With this kind of approach, it is becoming easier to reach and create a lead pool for the business.
Another great thing about explainer videos is that they are fun! When content online is fun, then it is more likely to be shared. And once these contents are shared, it now creates a ripple effect on your brand’s marketing campaigns. It also enables other people to see it organically coming from the shares and interactions coming from your organic audiences.
With this kind of movement, you are also able to save marketing funds. The amplification of animated explainer video virality adds up to good marketing practice. Thus, helping you save some cash for marketing funds. While doing that, it also helps you create more people to reach, thus more chances of conversion for the brand!
Animated explainer videos add personality
Yes, animated explainer videos add personality to a brand. With this being said, a brand without a personality is just a store. Boring. No touches of light, no fanciness, and no variety. This means that you are just plainly presenting your products or services. Unlike if you have some explainer videos, the target audience will perceive the business as more personal.
It also gives them a hint that you know what they are exactly in need of. If you present your brand to be more fun and with a bit more personality, it will speak to them!
So when you already established that your brand is a fun brand, expect people to speak about it. It will be a go-factor for them to trust the brand more. Think of your brand as a live person. Isn’t it so boring to have no personality at all? Will you stand out? For sure you’ll not.
So if you are looking to introduce your brand to more people, better use Explainer Videos. Think of your brand as a representation of you. Whatever it is that comes up on your brand, then it will be a personal approach.
